Free US shipping

On orders over $75

Designed in the USA

Printed to order, just for you

Easy 30-day returns

Love it or send it back

Community-designed

Creators always own their work

General Store Collection Hats

Everyday embroidered dad hats built around simple pleasures — coffee, bikes, books, golf, running, and state birds and flowers from Iowa, Texas and Georgia. Low-profile caps made to order. Free US shipping over $75.

Real reviews

Worn, loved, and reordered

  • “The fabric is so soft and the print is even better in person. Gets compliments every time I wear it.”

    Jordan M. · Austin, TX

    Verified buyer

  • “Ordered the state bird cap for my dad — perfect fit and the embroidery is top quality. Shipping was fast too.”

    Priya S. · Des Moines, IA

    Verified buyer

  • “Finally a brand that captures the places I love without being cheesy. The sweatshirt is my new favorite.”

    Marcus T. · Denver, CO

    Verified buyer

Good to know

Questions, answered

When will my order arrive?

Most Localll pieces are printed and embroidered to order, then shipped within 2–5 business days. US delivery typically takes another 3–5 business days. You'll get tracking by email the moment it ships.

How do the sizes fit?

Our hats are one-size adjustable. Tees and sweatshirts run true to size with a classic unisex fit — size up for a relaxed look. Full measurements are on each product page.

What's your return policy?

If something isn't right, you have 30 days to return or exchange unworn items in original condition. Reach out and we'll make it easy.

How are Localll products made?

Every design is inspired by the beauty found in moments, places and ideas. We print on demand with quality blanks so there's less waste and more care in every piece.